Celcom

Problem

Celcom needed to get in touch and drive sign ups with millennials to join their personal entertainment space, ESCAPE.

Opportunity

As of 2016. video sites like YouTube, is watched by 96% of youth and with the millennials who spend an average of 11.3 hours a week on YouTube. 70% of them find YouTube creators to be more influential than traditional celebrities.

Solution

To drive sign ups for ESCAPE, we used secured API callbacks to Celcom's servers. This allows us to integrate sign ups from Backstage to the ESCAPE community.